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Music Authority Family Newsletter for January 28, 2025

1/28/2025

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Music Authority Family Newsletter - January 28, 2025

How Does it Benefit Me?

I had an interesting interaction with a customer this week. His wife had ordered a piano book for her piano lessons. The book came in and on Saturday, while they were at Music Authority with their son for his piano lesson, the wife went to the front desk to pick up her book and pay for it.

Evin rang up the book and the woman was waiting with credit card in hand to pay for the book when the husband stopped her, asking her what she was doing. She explained she needed the book for her lessons and she was paying for it. He said, "No, we will buy it online."

Now, consider this. She is standing at the register, card in hand, book right in front of her. Evin didn't know what to do, so I stepped up and asked him why he wanted to buy it online when the book is right here and our price is the same you will pay online. He looked at me and asked, "How does it benefit me to buy it here and not online?"

I looked at him and replied, "If you purchase it here, you help me keep the doors open and your family will continue to have somewhere to take lessons."

You see, Music Authority needs its sales floor to help keep the doors open. Without sales, Evin, Gabe, and Landon won't have a paycheck, which means there's no one for you to come in and ask questions to. Without the sales floor, there is no Backroom to perform in or Drum Room for bands to practice in.

Is online convenient? Yes. I'll admit, Amazon stops too many times at Music Authority to drop off post it notes and pens.

But is it cheaper?  No. Most of the music industry is controlled by manufacturer pricing, something called MAP. If you have a new item with no blemishes or damage, you cannot sell it any lower than MAP. Everything at Music Authority that is subject to MAP pricing is at MAP. That means if you look at a Yamaha guitar at Music Authority, and then you look at the same guitar online, it should be the same price. If it isn't - you're not looking at the same guitar.

Books are subject to manufacturer pricing as well.  Look at the back of your book. The publisher has printed the price on the book and that's what we have to sell it for.

So, how does it benefit you to purchase from Music Authority? You get Evin and the rest of the crew to answer your questions and help you. You get free wi-fi while you wait for your student. You get a waiting area with comfortable chairs, a venue for your recitals, and programs like Rock Ensemble, Spring Show, and summer camp.

Please don't be that customer who comes in, talks to our sales staff (which costs us money because we're paying them to help you), looks at a guitar for three weeks, and then purchases that exact guitar online. Yes, it happens. (A local school teacher came in every week for four weeks and spent over an hour with Jay T looking at a particular Taylor guitar. Then he purchased the same, $3000 guitar online because he thought he was getting a deal. The guitar arrived with some issues that he then had to pay to have taken care of - which meant he ultimately spent more money by buying online.)

Let us serve you. Please consider making a purchase from us. When you do, you're helping us pay Evin and the rest of the guys, and you're helping to keep the opportunities at Music Authority affordable. We're able to keep prices down by keeping the sales floor alive.

Melissa A. Loggins, Owner

#MusicAuthorityFamily

Click Here to Log In to Your Lessons Account

Open Mic Night - February 22


Music Authority is happy to sponsor an Open Mic night each month. The next one will be February 22. Anyone is welcome to sign up to perform. Performers should be prepared to play up to 3 songs and should not be beginners. This is for singers/guitarists, singers/pianists, songwriters. You are welcome to play original songs or cover songs. 

To sign up, stop by the front desk at Music Authority. Space is limited.
Summer Camp Registration Open!

Music Authority will be offering 8 summer camp options this summer! From Rock Camps to Art Camps to Musical Theater Camps, we have a camp for all ages (even adults)!

If you sign up for camps by 6pm on January 31, you will get a 10% discount on your camp.

And you don't need to be a Music Authority student to attend our summer camps, invite your friends for even more fun!

Stop by the front desk for more details or call 770-886-9066.

The Music Authority Roadies

The Roadies are a group of parents and adult students at Music Authority.  They meet the second Tuesday of every month at 6pm in The Backroom at Music Authority.  You can think of the Roadies as  Music Authority's PTO.  They sponsor special events, service projects, and work hard to make sure our teachers feel appreciated.  We welcome any Music Authority parent to come to our next meeting!

Our next Roadies meeting will be on February 11 at 6pm in The Backroom.  We'd love for you to join us!
New Year's Eve is a night to put on your finest and party the night away. Our Rock Ensembles and Showcase Band members did just that, putting on a show for the history books.
The Farm at River's Edge

Last fall, Perfect Blend had an opportunity to do a performance at a beautiful new events facility just over the county line in Dawson County called The Farm at River's Edge. This fairy tale location is complete with waterfalls, beautiful landscaping, and is nestled right next to the Etowah River. It is capable of hosting retreats, small weddings, birthday parties, showers, and many other events. Now that they have their Facebook and website up, we wanted to give them a shout out. If you're looking for a unique and beautiful place for an event, check them out!

www.thefarmatriversedge.com

Not in Lessons at Music Authority? Sign Up Here!
Rock Camp registration is now open! Don't let your student miss out on the experience of a lifetime! Sign up today!
Click Here to see what events are coming up at Music Authority
Copyright © 2025 Music Authority, All rights reserved.
You are receiving this email because you want to know when the Music Authority Bands are on the road!

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Music Authority
123 Merchants Square
Cumming, GA 30040

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Music Authority Family Newsletter for December 31, 2024

1/1/2025

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Music Authority Family Newsletter - December 31, 2024

UPDATE

It's been quite the year at Music Authority. From serious illness to lifechanging moves, we've seen staff members take extended leaves of absence this year or resign to start new life journeys. As the year wraps up, we get a little nostalgic, wishing all our staff members - both current and former - great things and happy times ahead.

We said goodbye to Mr. Mitchell who started a new life adventure in Savannah and to Mr. Antonio who moved to Connecticut. Other instructors, too, made life changing moves to new jobs, relationships, and to be with family. They all left their mark on Music Authority and will part of our story always. 

We also like to look back and celebrate. So many lives have been positively impacted by music this year. From Mr. Cody's celebrity status at Rock Camp to a Showcase Band trip to Auburn, we've had a truly blessed year watching our musicians young and old stretch their wings and start to fly.

Retail has been a struggle this year (it always is during election years), but you helped us pull through and remembered us at the holidays. We hope all of you are enjoying your guitars, banjos, effects pedals, and amplifiers. We're grateful to have the support of our customers. You keep the doors open and the teachers in studios. We can't do this without you and we appreciate it every time you choose to spend your dollars with us instead of a more flashy guitar store or online.

What we want to say most is this: thank you for being part of the Music Authority Family. Coming to lessons, telling your friends, helping us to continue to grow and be better, all of these things are so important. What we do is act with passion. All of us - the staff, the instructors, the owners - we are here because we love our jobs and we love building musical relationships with you.

Thank you for helping us through 2024. It was a tough year. Now, let's all raise a glass and walk into 2025 with our heads and hopes high. Happy New Year!

Melissa A. Loggins, Owner

#MusicAuthorityFamily

Click Here to Log In to Your Lessons Account

The Final Countdown


Join us for Music Authority's New Year's Eve show! All the Rock Ensemble Bands will be performing, there will be refreshments, and lots of fun. Dress up in your New Year's best to make it more exciting.

December 31, 2024
6-10pm
The Backroom at Music Authority
Tickets $10
Rock Camp Registration is Now Open!

Rock Camp is the highlight of the summer for many of our young musicians and registration is open now! If you register by 6pm on December 31, you will get 10% off your final payment. 

Rock Camp is ages 10 and up. There are two sessions of Rock Camp:

Session 1 - June 9 - 13
Session 2 - July 14 - 18

You do not need to be currently enrolled in lessons at Music Authority to attend Rock Camp.

Stop by the front desk for more details or call 770-886-9066.

The Music Authority Roadies

The Roadies are a group of parents and adult students at Music Authority.  They meet the second Tuesday of every month at 6pm in The Backroom at Music Authority.  You can think of the Roadies as  Music Authority's PTO.  They sponsor special events, service projects, and work hard to make sure our teachers feel appreciated.  We welcome any Music Authority parent to come to our next meeting!

Our next Roadies meeting will be on January 14 at 6pm in The Backroom.  We'd love for you to join us!
As Amelia Waring wraps up her time with Eclipse, she is looking forward to her own project with new Eclipse singer, Sadie Chesney. Follow them on Instagram at @mia_and_sadie
We're Here to Serve You

Please don't forget about Music Authority's sales team during the new year.  Your purchases here help us support our lessons program throughout the year.  Before you go to the big music store south of us, or before you order online, allow us to serve you. Our prices are the same as online and often you get perks from us like free service or free lessons when you purchase from us.  Shop local and support your neighborhood music store!

Not in Lessons at Music Authority? Sign Up Here!
Our favorite song from the Music Authority Rock Ensemble Holiday challenge - You're a Mean One, Mr. Grinch as performed by Music Authority's Transcend.
Click Here to see what events are coming up at Music Authority
Copyright © 2025 Music Authority, All rights reserved.
You are receiving this email because you want to know when the Music Authority Bands are on the road!

Our mailing address is:
Music Authority
123 Merchants Square
Cumming, GA 30040

Add us to your address book


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You can update your preferences or unsubscribe from this list.

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