March 01st, 2025

Music Authority Family Newsletter - February 25, 2025 A Look Back Music Authority first opened its doors on July 4th weekend, 2002. The first sale was a microphone clip and the first dollar from that sale is still on the wall in Melissa's office. Originally only two bays (we're five now), we opened with six instructors, five studios, and about thirty students. A grand opening celebration was held in September with food, sales, and a radio station broadcasting live. Business was busy from the start. Only a year after opening, Music Authority expanded into the drum room by adding a third bay to it's footprint. The next year, the original owners, the Martins, decided to step down from the store. Despite only being married for eighteen months, Melissa and Andrew Loggins purchased the business on December 1, 2004. By the time the Loggins' took ownership of Music Authority, Rock Camp was already a summer fixture. The new owners recognized that the "Old Way" of doing lessons (simply asking a student each week what he wanted to learn) wasn't going to bring longevity to program and only facilitated making neat sounds on your instrument without understanding of how to play, a lengthy over hall of the educational program began. By 2008, the educational program you recognize today was built. It is a program that not only teaches students to make fun sounds on their instrument, but to also understand the language of music. Guitarists, vocalists, pianists, and other instruments are able to communicate and work together in bands. The cost of change was high - half the instructors at Music Authority decided to leave rather than embrace the new system. It was a necessary change that has made Music Authority a school of excellence. Also in 2008, the first Spring Show took place in the Cumming Playhouse, Decades of Change. It was a tribute show to the 60's and 70's. Within two years, the program had grown to both Spring and Fall Shows and moved to The Warehouse on Post Road. In 2015, Music Authority received it's first "Top 100" Award from the National Association of Music Merchants, an award we would continue to receive for the next 10 years consecutively. The award, which recognizes the top 100 music stores worldwide, is an honor and something we are very proud of. Subsequent years brought in new talent and new teachers with vision. Musical Theater Camp came along followed by Rock Camp, Jr., Songwriting Camp, Jazz Band, and Adult Rock Camp. The Rock Ensembles were born starting with the now retired "Rise" in the summer of 2016. September 12,  2017 introduced the world to a new organization: The Music Authority Roadies. This parent group functions as Music Authority's PTO, bringing the community, our teachers, and our families closer together. Throughout the next decade, we have continued to grow, innovate, and add talented staff members. Our newest addition, a band that plays Indian Pop Music, will debut at the Spring Show on March 21, 2025. So what does the future hold? A lot of work, passion, and excitement. We're lucky. We love our jobs, we love what we do at Music Authority, and we love the families we are able to serve. Along the way there have been struggles, tears, frustration, and triumph. We've seen students move on to huge success. We're grateful for our place in the community and in your lives. Thank you for being part of our family, the Music Authority Family. Know that you are now part of a legacy that has touched the music industry and the Forsyth County community for almost 23 years. We have no plans to quit anytime soon. And we hope you'll continue to enjoy the ride with us! Melissa A. Loggins, Owner #MusicAuthorityFamily Click Here to Log In to Your Lessons Account Rock Ensembles First Show of the Season Join us for the Rock Ensemble season opener! Friday, March 7 and Saturday, March 8, our Rock Ensembles, along with support from our Showcase Bands, will be performing in The Backroom. To see a specific band, ask at the front desk for the nightly line up. Come on out and enjoy the show! Sign Up for Art and Music Camp Art and Music Camp will be a fun way to kick off your summer! We'll be learning about instruments and musicians, trying out new things, making fun artwork and crafts, playing games, and making new friends. We'd love for you to join us! And you don't need to be a Music Authority student to attend our summer camps, invite your friends for even more fun! Stop by the front desk for more details or call 770-886-9066. The Music Authority Roadies The Roadies are a group of parents and adult students at Music Authority.  They meet the second Tuesday of every month at 6pm in The Backroom at Music Authority.  You can think of the Roadies as  Music Authority's PTO.  They sponsor special events, service projects, and work hard to make sure our teachers feel appreciated.  We welcome any Music Authority parent to come to our next meeting! Our next Roadies meeting will be on March 11 at 6pm in The Backroom.  We'd love for you to join us! The Showcase Bands took a field trip to The Bowl at Sugar Hill to learn about production in an outside venue. Camp Scholarships Available Music Authority offers a limited number of camp scholarships each summer. These partial and full scholarships are available for families who take lessons at Music Authority and are in need of financial assistance for Summer Camp. For more information about the scholarships, please see the front desk at Music Authority. Not in Lessons at Music Authority? Sign Up Here! Want to learn more from Cody? Come to his class, Jamming for Guitarists and Bass Players, on Friday, February 28! Sign up at Music Authority. Click Here to see what events are coming up at Music Authority Copyright © 2025 Music Authority, All rights reserved. You are receiving this email because you want to know when the Music Authority Bands are on the road! Our mailing address is: Music Authority 123 Merchants Square Cumming, GA 30040 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.