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Music Authority Family Newsletter for March 25, 2025

4/15/2025

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Music Authority Family Newsletter - March 25, 2025

Buy the Tuner

If you were at our Spring Show, you heard a story about a gentleman and his ukulele.  He had purchased a ukulele and tuner online and couldn't figure out how to tune the instrument. He brought it in and Andrew tuned it, determined the turner he'd purchased was broken, and talked the gentleman through how to play and showed him how to tune his instrument using a tuner we had in stock.

At the end of the interaction, then gentleman asked Andrew how much he owed him for tuning his uke. Andrew told him nothing, but asked if he would like to purchase the tuner.  The man replied, "Oh, no. I'll buy one online."

So let's recap. The gentleman used Andrew's knowledge. He learned from him, something that he couldn't do online. He benefited from Andrew's repair experience. And he used our tuner to get his instrument in tune. All for free.

In turn, he refused to purchase a $20 tuner.

Music Authority cannot survive on lessons alone.  Your lessons payment pays for your teacher and some of that money goes toward the administration (Natalie, Lynne, and Raima). The business has been built for retail to help support water bills, rent, insurance, electric bills, and the salaries of the sales staff.  

Take a light, for example.  Have you ever noticed a ceiling light not working at Music Authority?  It takes the sale of 14 tuners to replace that light.

We work our hardest to match prices online. Most of what we sell has pricing set by the manufacturer.  We can't control what a book costs, for example, the publisher sets the price. 

If you purchase all your strings, tuners, cables, and everything else online, Music Authority cannot survive. Or, at least, not as we are right now. We would be forced to scale down.  That means no Backroom. That means no sales staff to help you out when you can't figure out your amplifier or need someone to tune your guitar. That also means lessons prices would be forced to go up to cover the overhead our sales floor currently covers.

Amazon isn't providing you with a restroom to use when you're here. They're also not paying for the AC in the summer and the heat in the winter.

So, the next time you need a tuner, please just buy it.  Don't ask Jay T a bunch of questions and then order it on Amazon.  The last time I checked, Amazon doesn't pay Jay T's salary. They aren't supporting your community and they aren't providing opportunities for your student. We are. And we would appreciate your business.

Melissa A. Loggins, Owner

#MusicAuthorityFamily

Click Here to Log In to Your Lessons Account

Meet Julian Stann


Julian Stann is one of our newest additions to the Music Authority family!  He teaches strings on Tuesdays and his students love him! Julian is excited to be part of Music Authority and looks forward to growing his studio over the next few months.  If you've been thinking about taking violin or viola, now is the time!
Join us for Pirates: The Musical at Musical Theater Camp this summer!

Music Authority is taking to the high C's this summer with Pirates: The Musical.  We would love for ages 7-15 to join us for Musical Theater Camp, June 16-20. It's going to be a swashbuckling good time!

And you don't need to be a Music Authority student to attend our summer camps, invite your friends for even more fun!

Stop by the front desk for more details or call 770-886-9066.

The Music Authority Roadies

The Roadies are a group of parents and adult students at Music Authority.  They meet the second Tuesday of every month at 6pm in The Backroom at Music Authority.  You can think of the Roadies as  Music Authority's PTO.  They sponsor special events, service projects, and work hard to make sure our teachers feel appreciated.  We welcome any Music Authority parent to come to our next meeting!

Our next Roadies meeting will be on April 8 at 6pm in The Backroom.  We'd love for you to join us!
Desi Pulse performed their first show on Friday, March 21, as part of Music Authority's Spring Show.  We're so excited to welcome our newest band to the Music Authority Family!
Camp Scholarships Available

Music Authority offers a limited number of camp scholarships each summer. These partial and full scholarships are available for families who take lessons at Music Authority and are in need of financial assistance for Summer Camp. For more information about the scholarships, please see the front desk at Music Authority.

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Have you been following Ms. Melissa's Practical Advice for Lessons Parents?  It posts every Monday on Instagram, Facebook, and YouTube.
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123 Merchants Square
​Cumming, GA 30040

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