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Music Authority Family Newsletter for July 30, 2019

8/30/2019

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Music Authority Family Newsletter - July 30, 2019

Welcome to the Family
Welcome to the Music Authority Family
Welcome to the Music Authority Family!  It's been an exciting, fun filled summer and now it's time to settle back into the school routine.  I'm glad you're part of Music Authority - but did you know you're part of a world-class music store?  We innovate, think outside the box, and challenge convention to be one of the Top 100 music stores (as recognized by the National Association of Music Merchants); five years in a row.  This picture above is of myself and Andrew with Joe Lamond and Robin Walenta (NAMM President and NAMM Chair) at the Top 100 Dinner on July 19.

We do a lot at Music Authority, so I thought it might be helpful to new (and returning) families to help sort through some of our opportunities and options.

Focus - Our first focus is helping young (and not so young) musicians experience music.  We want to help you stretch your wings, try things you've never tried before, push you to be better, and to climb outside your box.  We want Music Authority to be a safe place to be creative and we want to leave each life we touch a little bit better than it was before.

Retail - Music Authority is a retail facility.  We sell guitars, amplifiers, drum sets, accessories, and we rent school band instruments.  A portion of all profit goes back into our educational programs.  Purchases made at Music Authority directly affect the quality of programming at Music Authority.  Not only is buying at Music Authority like buying from family, but your purchases help us improve our already outstanding educational programs.  Retail is an integral part of the process, without retail, we cannot offer many of our programs.

Private Lessons - Our most common programs are our private lessons.  These one on one lessons are held in our studios with your private instructor.  We have thirty instructors on staff, each one carefully vetted.

Ensemble Programs - Ensemble programs are group experiences.  We offer 8 rock bands; 1 women's vocal ensemble; and 1 guitar orchestra.  These programs allow students to utilize what they learn in private lessons; students will develop a deeper understanding of music; they concentration on cooperation, team work, and building self esteem.

Fall/Spring Show - The largest concerts we produce in the school year, these programs are open to all enrolled students of all ages.  Students sign up to be in a band, practice 1-2 songs once weekly for 12 weeks, and then perform in a themed concert.  These programs are among the most popular of Music Authority's programs.

Recitals - Music Authority hosts 3-15 concerts each month.  Many are private recitals for instructors.  Some are "Classical Department Recitals."  Any student can sign up to play on one of these recitals.  They are themed and occur 5-6 times per year.

Originals Show - Many of our students are writing their own music.  Starting this year, we will offer concerts specifically to showcase original music written by students.

Workshops - Workshops are educational opportunities that are offered several times each year.  From Collaboration to Overcoming Stage Fright to How to Restring Your Guitar, these workshops cover a variety of topics.

Levels - All students are in levels at Music Authority.  Your instructor will help your student progress in a logical manner that teaches both how to play and how to speak the language of music.  Each level requires a recital and a jury - a test administered by another instructor.  This is meant to help students gain confidence and to lower fear of playing in front of others.

Roadies - The Roadies are Music Authority's PTO.  All parents are part of it by being at Music Authority.  They Roadies provide social events for students and family, they help show teachers that they're appreciated, and they sponsor service projects to encourage students to give back to their community.  The Roadies Board meets the second Tuesday of each month in The Backroom at 6pm; meetings are open to the public.  If you'd like to be more involved with the Roadies (you can be on their information list without actually volunteering for anything), let the front desk know at Music Authority and we'll get you in touch.

Sound Interns - With so many concerts at Music Authority, there are a lot of opportunities for students to gain hands on experience running sound at a live event.  Our sound interns are high school students who complete training and are available to engineer sound at Music Authority in house concerts.

Repairs - As part of Music Authority, there is a repair shop that specializes in guitar repair.  We also do some drum and electronics repairs.  Most school band repairs are sent to an off site repair shop where they have a larger facility to handle the instruments.

Service Projects - We believe in giving back to our community.  Through the Roadies and through the retail store, we support many local non-profits through both monetary donations and through service.  Over the summer, we raised over $2100 for The Alzheimer's Association in honor of my Grandma, Jean Schlea.

Music Authority Family - #MusicAuthorityFamily is our brand.  We believe you become musical family when we learn, grow, and make music together.  It's not always perfect, like all family sometimes we disagree, make mistakes, or forget your birthday.  But, we will laugh with you, cry with you, and watch your musicians grow.  We'll take time to have coffee with you, listen when you have questions, and help you through the steps of college applications.  We'll have fun at First Friday in the park, and give you memories that will last a lifetime.

Thank you for choosing to be part of The Music Authority Family.  We're glad you're here.  You're part of something special, a program unlike anything else out there.  We hope you enjoy being here as much as we do.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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School Band Instrument Rental


Are you looking for a school band instrument?  Rent from family!  Music Authority offers a full line of school band instruments.

You can stop by and rent today, or you can pre-fill out your rental form online!  For more information, call 770-886-9066.

Adult Summer Program Success


Congratulations to all of our adult performers who brought down the house on July 27! 

The show, which paired adult singers with adult guitar players, gave over a dozen musicians the opportunity to meet other adult performers, to put together their set lists, and to play in front of a full house.

Music Authority is excite to continue offering opportunities to it's adult students, including songwriting, fall show, and Origins (an all adult band).
Please follow Music Authority on Facebook; on Instagram @musicauthorityinc; and join the Music Authority Roadies Facebook group for informational articles and to keep up to date with the happenings at Music Authority.

First Friday

Join the Music Authority Family at Hancock Park in Dahlonega this Friday for a free concert!  We're kicking off the start to the school year by enjoying a show by Kurt Thomas Band.  

Bring a blanket, lawn chairs, a picnic, and the family.  Friday, August 2, 2019.  Music starts at 6:30pm.
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We love to look back at shows gone by.  This one is from March 14, 2014.  It features two Eclipse members (who never played in the band at the same time).  Nicole Fleeman on vocals and a very young Savannah Hughes on guitar.
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Music Authority Family Newsletter for July 23, 2019

8/27/2019

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Music Authority Family Newsletter - July 23, 2019

The NAMM Edition
The NAMM Show
For those of you who aren't familiar with the Summer NAMM Show, it is the music products industry's yearly pilgrimage to Nashville, Tennessee where we meet, talk, look at products, and do business.  We'll do it again in January - this time in Anaheim, California.

Several years ago, Music Authority started using it's extra passes to bring students with us to the show.  They have endless learning opportunities.  From seeing their favorite former drum instructor (Michael Stewart) playing on Broadway, to in depth conversations about how guitar picks are manufactured, students have no limit to how much knowledge they can bring home.

Students who attend the show must be involved in Music Authority's band program, must be able to talk to adults and engage in conversation with vendors, sales reps, and other artists, and must be trustworthy.  (After all, they're wearing Music Authority's name on their badge.)

This year, we were fortunate enough to meet up with former Music Authority NAMM Ambassor, Christian Strandquist (now wearing an Alfred Publishing badge).  He had some great pointers for the students about how to navigate the show floor.

Students went to teaching sessions on subjects like Podcasting, Video for Instagram, and Effective Facebook Marketing.  You can see pictures and video from their adventure on the Music Authority Facebook site - we're still uploading so check back over the next week to see it all.

We even had an opportunity for drummer Dominic Perez to show off his drumming shoes to the Marketing Department for NAMM, who then engaged us in a great conversation about overcoming obstacles to make music.

On the business end, Music Authority picked up Strung (an awesome bracelet company), ordered some new Limited Edition Taylor Guitars, have new straps coming from Franklin, and started the conversation about other incredible additions to the Music Authority Family. 

Melissa did her presentation in the NAMM Idea Center (she discussed how to handle crisis in business, it was well attended) and Music Authority was represented at the Top 100 Dealers dinner on Friday night.  Thank you, Music Authority Family, for giving us a successful year - we can't wait to go back next July!

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Repairs While You Wait


Starting this week!  You make appointments for your hair and your car - why not your guitar?  Each week, there will be a limited number of "while you wait" repair shop appointments.  Call in, schedule your guitar for a set up or a restring, and we'll do the work while you wait.  

You can still drop off your guitar like normal; but if you have a deadline, you can schedule the repair by calling Music Authority.  To discuss repair fees and scheduling, call 770-886-9066.

Strung Bracelets


Music Authority is excited to be carrying Strung Bracelets, straight from the NAMM Show!  Each piece of jewelry is inspired by your favorite songs.  They'll be arriving soon!

Shop local!  Shopping at Music Authority supports local jobs, local charities, and help us keep lessons costs down.  
Please follow Music Authority on Facebook; on Instagram @musicauthorityinc; and join the Music Authority Roadies Facebook group for informational articles and to keep up to date with the happenings at Music Authority.

Visiting with Michael Stewart

A huge thank you to Michael Stewart!  Our Rock Camp and former full time instructor took the time out of his schedule to invite some of our students out to Tin Roof on Broadway to see him play.  He talked to us before the gig and made everyone feel welcome.

Thank you for continuing to inspire young people from your new home in Nashville!  
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On July 12, we bid farewell to the first Music Authority Showcase Band, Rise.  They passed the baton to Music Authority's Beyond in a moving musical moment that won't be forgotten anytime soon.  Take a look at this incredible hand off. 
Video credit: Mike Campbell
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Music Authority Family Newsletter for July 16, 2019

8/23/2019

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Music Authority Family Newsletter - July 16, 2019

Tools for Success; Guitar Program Level 1; Takamine Guitars; and Fall Lessons Scheduling
Tools for Success
You can't learn how to play baseball using a soccer ball.  Football pads won't help you be a better golfer.  Ballet toe shoes aren't going to work for tap class.  

To be successful in any class, sport, or activity, you must have the right tools.  

For students taking music lessons, that means the right teacher, the right music book, and the right instrument.

Having the right teacher is integral to the success of a student.  Not all teachers are alike.   I am not a teacher anyone would ever say is soft.  I'm tough on my students and hold them accountable.  If they say they'll do something, I expect them to do it.  Because of my approach, I find I do well with upper middle and high school kids.  

Other teachers are gentler, they have higher energy, and are fantastic with elementary school children.  

Neither style of teaching is "right," they're just different and equally needed.

Likewise, it isn't "wrong" to change teachers.  Sometimes, a teaching style that worked for your child before, isn't working now.  It's nothing personal, maybe we just need to take a new approach to inspiring and encouraging a student.

As our students move through their lessons, they'll complete one book and move on to the next.  The use of books is also important - it shows consistent, linear progress, which reinforces for the student what they're learning.  Having the right book will keep focus and encourage students to continue working.

Finally, having the right instrument is also important.  Many families of guitar students chose to spend as little as they can when they start.  They want to make sure their child is invested before spending a lot.  This is completely understandable. 

But, if a child starts out on a guitar from a box store like Walmart, chances are that guitar is really a toy.  It won't take long for that student to outgrow their instrument.  Many times, those instruments look like guitars, but they'll never really play in tune or play properly.  Now that we've established the student is engaged and loves playing, let's upgrade to the right gear to make them successful.

Not all guitars are created equal, however.  Simply picking one that looks pretty might not be the best approach.  (And beware of online reviews - anyone can write a review.  Competitors can review your product and make it look bad.  Employees of companies can review a product to make it look good.  Honest reviewers can write a review, but they may be using the instrument for a totally different purpose that you are.)  Go somewhere you trust, somewhere that you've established a relationship with the sales team.  Sit down with your child and try out a few models.  Find the one that fits best, is in your budget, and meets the musical needs and goals of your student. 

This fall, set your student up for success.  Take a look at your musical educational experience.  Are you with the right teacher?  Is you child being challenged and encouraged?  Do you have the right tools for success?

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Guitar Program Level 1


Music Authority's lessons program is a leveled system that teaches the fundamentals, encourages performance, and meets national standards for music education.  Has your child passed guitar level one yet?

- Have a method book
- Read on the first three strings
- Understand 3/4 and 4/4 time signatures
- Understand whole, half, and quarter note values
- Know the following chords: C, G, D, E, Am, Dm, Em
- Participate in a concert or recital
- Pass your final jury (test)

Takamine Guitars


Takamine guitars are quality guitars at the right price.  For beginners and intermediate players alike, these guitars will last you a lifetime.  Come in and try one out today!

Shop local - support local jobs, local charities, help us keep lessons prices low, and support your local music shop!
Please follow Music Authority on Facebook; on Instagram @musicauthorityinc; and join the Music Authority Roadies Facebook group for informational articles and to keep up to date with the happenings at Music Authority.

Fall Lessons Scheduling

If you need to change your schedule for fall, we recommend that you do it as soon as possible.    

We did not experience the drop off of lessons over the summer, so fall space is extremely limited.  Call 770-886-9066 or stop by the front desk to make changes to your schedule.

If your current schedule works, you need not do anything.  Your schedule will stay the same.
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Here's a look back at Rock Camps of days past.  This one was in 2013 performing Hall of Fame.  It's amazing how far our programs have come!
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Music Authority Family Newsletter for July 9, 2019

8/19/2019

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Music Authority Family Newsletter - July 9, 2019

Don't Look Backward
Keeping Focus
Why is your student in lessons?  Why are YOU in lessons?  Sometimes, in the day to day rush of life, we forget our focus.  Life happens, practice time turns into television time, and before we know it, another week is past without music getting the time it needs.

I'm just as bad as everyone else.  Practice for my Spanish lessons goes out the window with a work crisis.  Sitting down at my piano is forgotten in favor of the next episode of Expedition Unknown.  A trip to North Georgia takes the place of a long afternoon full of writing time.  

Sometimes it's important to remind ourselves of the end goal.  If we have no further goal than to just enjoy thirty minutes a week away from life; time to play guitar with out teacher, then no harm, no foul.  We're getting out of our lessons exactly what our goals define.

If your goal is for your child to play proficiently - maybe we need to focus a bit better.  Thirty minutes once a week isn't going to get them there.  With all the distractions out there - video games, days at the pool, friends home for the summer - it's easy to get off target.  It's easy to lose our focus.

I'll admit an embarrassing truth now.  Today is the first time in over a month I sat down at my piano to practice.  It's terrible.  I can give you a lot of excuses, but there's really only one - I didn't make time for it.  I can say I'm busy.  I can say I've had a lot going on.  But the truth is, I decided to not make fifteen minutes in my daily schedule to sit down and play.

I heard a speaker recently talk about focus and not being diverted from your path.  He mentioned the importance of defining your focus.  It's so easy to get wrapped up in the insignificant.  Here's what I think he meant:

My drive in life is to educate.  I love helping students, I love helping other teachers help students, and I live to know that Music Authority has had a positive impact on someone's life.  Some students are with us for a day, some of us for a year, and some for a lifetime.  My calling doesn't change with the length of time I spend with them.

If I let myself lose focus by concentrating on the students who aren't with us anymore (because of college, loss of interest, or simply because they found somewhere else that better fits their needs), I won't be fulfilling my purpose.  Why?  Because I'll be thinking about the kids that are gone instead of the kids that are here.  How much will I miss?  How many smiles, high fives, and cheers will go unnoticed by me because my mind is somewhere else? 

That's my personal version of a video game - reliving the past in my mind to try and figure out how to change it.  The terrible truth is nothing can change the past, so why keep my focus on what is gone?

Where is your focus?  Where is your student's focus?  What can you do today to reach that goal of being a better musician?  Is it worth ten minutes of lost video game time?  Or is it more important than those last thirty minutes at the pool?

Define your purpose.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Back to the NAMM Show

Next week, it's back to the Nashville NAMM Show.  Melissa will be presenting again at the NAMM Idea Center (5 Lessons Program Crisis and How to Fix Them).

This year we'll be joined by student ambassadors Audrey Gilley, Jackson Coppinger, Savannah Hughes, Jackson Warren, and Dominic Perez.

Watch our social media July 17-20 for updates on our adventures!

Drum Week at Music Authority


It's drum week at Music Authority!  We've received new shipments from Vic Firth and from Zildjian - stop by and stock up!

Shop local - support local jobs, local charities, and your local music shop!

Music Authority's Fall Show: Monster Mash

Music Authority's Fall Show announced!  It's going to be a graveyard smash!  

Sign up for the fall show - any current student can register to be put in a band and perform in the fall show - Monster Mash!

Registration Opens on Sunday, July 14, 2019 at 2pm
Not in Lessons at Music Authority? Sign Up Here!
Thank you to everyone who helped us raise over $2100 for The Alzheimer's Association at The Longest Day concert.  This is Teacher Band's closing number featuring Melissa Loggins, Jake Lanni, Shawn Jacoby, Lauren Isenberg, Andrew Loggins, and Bret Dorton.
Click Here to see what events are coming up at Music Authority
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Music Authority Family Newsletter for July 2, 2019

8/16/2019

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Music Authority Family Newsletter - July 2, 2019

The Half Time Show
The Half Time Show
The first week of July.  Halfway back to school.  Time for the summer camp season at Music Authority to take a much needed week off.  It's the All Star break here at MA; camp instructors and campers alike are resting, rejuvenating, and getting ready to finish off the summer right.

A friend of mine who teaches at Cumming Elementary asked me a few weeks ago if I was ready to relax over summer break.  I replied, "Where do you think the kids go when they're not in school?"

I'm not complaining.  I'm glad that Music Authority is a place kids of all ages want to hang out at.  Some families spend three weeks or more involved in our summer programs.  We're enriching lives, teaching new skills, and helping older students learn how to lead.

With Rock Camp Session Two and the NAMM Show still ahead of us, we have plenty left to do before the lazy days of summer run out.

The week of July Fourth seems to be the half time show for summer vacation.  Lots of families are on vacation, those who are still local will take a break to picnic and watch fireworks on Thursday.  Some of you will head out to Cumming's parade and others will hit the Fairground for the concert.

But what exactly happened on July 4, 1776?  (I'm a history nerd, go with me on this.)  The Continental Congress approved final wording of the Declaration of Independence.  We'd been at war with England since April 1775.  They'd declared their independence from England on July 2, 1776.

Enjoy the fireworks and family this week.  Enjoy the beach or park, or the barbecue in your backyard.  We're resting right along beside you.

Sometime next week you'll start hearing from us as fall lessons sign ups get underway.  We'll reach out to make sure your fall schedule still works and that you're enrolled in the classes you need.  I hate to tell you this, but school starts in four weeks.

Enjoy this week's half time show.  

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Music Authority 
Recognized in CMT Magazine


A few weeks ago, Music Authority received a call from Canadian magazine, CMT.  Melissa Loggins sat down to discuss the kinds of crisis you can encounter managing a business and the steps she takes to deal with them.

The article is now available in their current, June/July issue.

Over $2100 Raised for The Alzheimer's Association


Thank you to everyone who participated in The Longest Day at Music Authority!  We raised over $2100 in one day.  Al donations will go to The Alzheimer's Association.  

If you'd still like to make a donation, you can through July 30, 2019 by donating through Melissa's donation site at:

http://act.alz.org/site/TR?fr_id=11896&pg=personal&px=12014607

Recital Opportunity: Around the World

Do you need a recital credit?  Registration is now open for the first traditional recital of the school year.  Cost is $20 to register.  This recital is for piano students, vocalists, and solo instrumentalists.  No bands.  Sign up at the front desk!

Around the World
Saturday, August 24, 2019
6:30 pm
Not in Lessons at Music Authority? Sign Up Here!
One more summer camp down; only Rock Camp Session 2 and the NAMM Show left for the summer!  Broadway Camp was a hit with one of the best shows in three years of hosting the camp.  The cast had a blast, the dancing and singing were spot on, and the audience loved it!
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Music Authority Family Newsletter for June 25, 2019

8/13/2019

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Music Authority Family Newsletter - June 25, 2019

Let it Rain
Let it Rain
Andrew and I spent a few days in Northwest Ohio, visiting family, my high school friends, and making a stop on my "Anne Schlea Book Tour."  For those of you unaware, the area has been inundated with rain - wiping out some crops and seriously delaying the planting of others.

After I got home, I saw a social media post from a farmer that is a neighbor to my Aunt and Uncle's farm.  They were giving up for the season.  Fields of corn will be left unplanted until next season.  The cost is already incurred in seed, fertilizer, and employee time.  Over the summer, the fields will still need to be tended to prevent weeds from taking over, it will need to be tilled and cared for.  Land rent or property payments will still need to be paid.

I thought about the impact of a bad year.  My father-in-law raises chickens.  A drop in the availability of corn (the hardest hit crop from the flooding) will affect him, too.  The cost of his feed will go up, which means the cost of his organic, free range eggs will go up.

I grew up in Northwest Ohio.  I'm sad to see the numbers of students in schools getting smaller as families give up and move to better places that have more job offerings.  (Guilty as charged.)  It's a peaceful, wonderful place to live.

The long term connection to any local business doesn't get past me.  Every concert, we ask you to give us the opportunity to serve you.  When you make a purchase from Music Authority, you're helping us to keep our lessons costs down, your providing jobs to local residents, and you're supporting local charities.

When you buy a guitar at Music Authority, a portion of that sale goes directly to our educational programs.  Those sales allow us to provide you with top notch instruction at reasonable prices.  The sale of gear allows us to pay our rent, our power bill, our insurance, taxes, and the salaries of the administrative and sales staff you see each week.  Without those sales, lessons costs will be forced to go up - much like the cost of eggs when there isn't enough corn.

I don't want you to purchase from us because you feel like you must.  I want you to give us the opportunity to serve you and give you the best purchasing experience possible.  I want you to feel comfortable to come see us and sit down over a cup of coffee to discuss the newest gear.

I want Music Authority to be a place you can trust.

I know from growing up in Northwest Ohio that there are good years and bad years.  I'm hoping next year is a better year.  Weather is uncontrollable.  Tariffs and regulations are uncontrollable.  But I tip my hat to those men and women who persevere, get up in the morning, and walk out to their fields.  It's a hard, fulfilling, and beautiful life.  I'm glad I can go back, hit the reset button, and listen to the sound of the wind through the wheat fields.

As for our local economy, I encourage you to buy local.  Dutch Monkey Doughnuts.  Marie's Deli.  Cumming Harvest Farmer's Market.  The importance of supporting your local businesses has a ripple effect that touches roads, schools, first responders, local charities, and the employment rate of your local area.

Think globally, act locally.  And the next time you need to purchase musical gear, please give us the opportunity to serve you.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Don't Be Late!

We all lose track of time in the summer when the kids are out of school and vacations change our schedule.  But don't be late!

Lessons payments are due on your LAST lesson of the month for the next month in advance.  Please try to make timely payments!

Thank you for helping us keep lessons costs down by being on time!

Michael Stewart Returning to July's Rock Camp


We're excited to announce Michael Stewart will be joining us again at July's Rock Camp.  There is still limited space available in Rock Camp, Set Sail. 

July 8-12, 2019

Call Music Authority for more information at 770-886-9066

Kala UBass

Check out this fun little instrument!  A uke bass, this instrument is made of mahogany with cream binding.  It's a great instrument to start out small students on, or just a fun addition to your own collection.

Take it camping, to the beach, or on vacation!

Try one out today at Music Authority!
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One of Rock Camp, June Session's biggest hits of the night - Oh, Darling! as recorded by The Beatles.  Featuring Savannah Huhges, Codie Oppegard, Addison Denney, and Noah Malphurs.
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Music Authority Family Newsletter for June 18, 2019

8/10/2019

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Music Authority Family Newsletter - June 18, 2019

Innovate Yourself
Innovate Yourself
Everyone gets bored.  This is part of Music Authority's performance principal - if you continue to only take private lessons, chances are, you will get bored with music and move on.  The human brain enjoys a challenge; it needs stimulation.

Each year, Music Authority does an overhaul on a certain number of programs.  This year, we're working on Uke, Piano, and Bass levels.  We're reinventing some of our summer camps for 2020 (don't worry, nothing's going away, but we're adding exciting new options).  Each season we do something a bit different with our Rock Ensembles.

We are also reinventing our adult choir program.  In the last few months, adult lessons programs have boomed.  We added Origins, an adult rock band, and have four groups signed up for our adult summer program, performing on July 27.  It seemed like a good time to do some innovation to our choir, as well.

The adult choir, first known as The Forsyth Community Chorale and then later named Bel Canto Singers, had been a part of Music Authority since March of 2005.  It had gone from a non-audition large choir to a smaller, audition only group.  Performing traditional choral music, it filled a need in the Music Authority community for 14 years.  

Each version of the choir had it's time and purpose.  Each version of the choir was loved.

But as in anything musical, the time for re-invention and invigoration is necessary.  

I'm so excited to be breathing new life into a group that has been so important in my own life.  The choir had it's wins and it had it's tough times; every time we get a face-lift, we're able to make a stronger program.  I'll be spending the next few weeks honing the vision of a top caliber vocal group, made up of adults, that will continue to honor the 14 year legacy, but will better fit Music Authority's contemporary musical feel. 

The singers over the past 14 years have all left their mark on Music Authority, bringing us Christmas musicals, Spring Show performances, and a lot of laughter and joy.  I hope to honor the legacy they have left behind with the new ensemble this fall.

In doing this, I've had to ask - does it fit the programming at Music Authority?  Does it hold the values that Music Authority believes in - family and contemporary music?  Does it complement the rest of our programming in a way that is harmonious?

If you're an adult musician, I'd encourage you to do some reinvention, yourself.  Have you always wanted to play guitar instead of piano?  Take a few lessons!  Sign up for singing lessons and be a part of the fall show!  Or join Origins this fall and be part of an adult band!

If we don't re-invent ourselves from time to time, we'll grow complacent, bored, and surly.  What can you do to innovate yourself?

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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The Most Important Pedal a Guitarist (or Bassist) Owns

No one likes to listen to an out of tune guitar.  That's why the Boss TU-3 is the most important piece of gear any guitarist (or bassist) can own.  We keep these pedals on all our performance pedal boards - and so should you!

Pick one up today at Music Authority!

Rock Camp, Set Sail


There is still limited space available in Rock Camp, Set Sail. 

July 8-12, 2019

Call Music Authority for more information at 770-886-9066

The Longest Day

Saturday, June 22 in The Backroom at Music Authority

Music Authority supports The Longest Day - an awareness and fund raising effort by The Alzheimer's Association to help fight Alzheimer's.  

We'll be playing music all day long - please stop by and toss some money in the bucket.  All proceeds will go to the Alzheimer's Association.

At 7pm we will have a concert featuring Music Authority's Eclipse, Beauty School, and Teacher Band.  Tickets are a donation - whatever you feel is appropriate.
Not in Lessons at Music Authority? Sign Up Here!
Rock Camp, Jr. fun!  A huge thanks to Jake Lanni and Lauren Isenberg for being amazing role models and counselors at Rock Camp, Jr.!
Click Here to see what events are coming up at Music Authority
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August 07th, 2019

8/7/2019

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Music Authority Family Newsletter - June 11, 2019

Catching Flies and Rock Camp June
Catching Flies
"You can catch more flies with sugar."  It's an old saying, one I remember hearing when I was young.  If you're kind, you will have a better chance of getting the things you want.

Gratitude sometimes seems to be a lost art form.  As we rush through life, balancing soccer practice with piano lessons, we've forgotten about the small things that show our thanks to the people who help us make music.

I try to remind Eclipse the importance of thanking friends, family, and fans for coming to a show.  We need them because performing without an audience isn't fun.  They're encouraged to say thank you, not just from the stage, but to take the time to speak to as many people as possible in the audience after they play.

When Music Authority is invited to play a show like Relay for Life, I make sure to send a thank you note for including our students the Monday after the event.  Having live music at an event is a hassle, I understand that, and I'm grateful for every opportunity extended to any of our students.

Early in my musical education, I was told to give a thank you note to my accompanist when I sang a solo.  We use tracks so frequently now that accompanists aren't as common, but it's still something that should be done.  Think of the amount of time that goes into learning your song, the time taken out of their own schedule to attend the recital, and the use of the accompanist talent.  Even if my accompanist is paid, I still include a thank you note when I give him the check.  He's more likely to want to work with me again when I show some gratitude for the time and effort he's put into the work.  (And if I have an accompanist that isn't being paid, I will usually include a gift card - a token of appreciation for the time and effort.)

As a teacher, I don't expect a thank you note from my students.  I'm doing my job, a job I love, a job I'd never want to trade for anything else in the world.  But thank yous are appreciated.  Student who say thank you are more likely to convince me to forego an evening of writing to come see a middle school musical, choir concert, or even football game.

As a performer, I freely give of my time when I feel appreciated.  I sing every Sunday morning because I enjoy the people I sing with.  Almost every week someone thanks me for being there.  That feeling of appreciation gets me out of bed for a 7:45 call time when I really want to sleep in.  On the weeks when my job is ruling my life, or my schedule is a bit over packed, I still get up at 5:45 (the voice needs to be warmed up) because it makes me feel good to sing with other musicians I love to make music with; the icing on the cake is knowing that they appreciate me as much as I appreciate them.

I have been involved in another musical group - one that takes a significant portion of my time and energy.  I spend time each week preparing music, rehearsal time, and time responding to messages and emails.  I rarely get a thank you from that group; more likely, I hear complaints about other musicians, material, or personalities.  This group is the first thing to fall from my "to do" list when life gets busy.  Hearing a constant stream of complaints doesn't inspire me to go above and beyond.

The next time your student performs, encourage them to say thank you.  The audience, their teacher, and the other students are an important part of the performance experience.  Learning to say thank you now will instill a culture in your child's life later - one that includes showing gratitude that can help them find success and catch flies.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
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Yamaha Revstar


Music Authority is proud to carry Revstar guitars by Yamaha.  These guitars sport amazing tone, a comfortable body shape, and incredible colors.  

Available in several price points, there's a Revstar for any budget.

Come try one today at Music Authority!

Rock Camp - Hidden Treasures


Rock Camp started on Monday, and what a great group of students we have!  Come to Cornerstone Schools on Friday at 7pm to check out their concert!  Tickets $5.00

Eclipse at 500 Songs for Kids

Once again, Music Authority's Eclipse is supporting the Songs for Kids foundation.  Please consider making a donation on behalf of Eclipse to support this amazing foundation.

Your donation funds programs at the new Songs For Kids Center for kids with illnesses, injuries and special needs.

To donate, go to:
https://www.songsforkids.org/MusicAuthoritysEclipse

To see Eclipse play, join us at Vinyl in Atlanta on June 21, 2019!
Not in Lessons at Music Authority? Sign Up Here!
Back in 2010, Music Authority did a show called The Journey.  Every song was about a location.  Here's a little Elvis from that show.
Click Here to see what events are coming up at Music Authority
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Music Authority Family Newsletter for June 4, 2019

8/2/2019

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Music Authority Family Newsletter - June 4, 2019

Integrity in Education
Integrity in Education
When I was young, I remember seeing commercials for "modeling schools" on television.  When you went to the mall, there were frequently modeling recruiters there from those schools.  If you talked to one, you had amazing cheekbones, beautiful skin, or an elegant posture.

Go to the school and you'll be told you need head shots (but only with the photographer they recommend), you'll be told you need to pay them a fee to be your agent before they can find you work, then charge you for each class you take to improve your modeling career.  At each step along the way, they'll tell you how beautiful you are and how close you are to making it.

As an instructor, I will never tell a student something false just to keep them in lessons.  My job isn't to build false egos.  My job is to help students attain success.

I remember one student, many years ago.  One day, she comes to her lesson and informs me she's going to start taking double lessons with me to prepare for her college auditions.  Thinking she's going to be auditioning in voice, I said, "awesome!"  When I found out she wanted to audition as a songwriter, I recommended she reconsider or at least take an extra year to prepare.

The school she was trying to get into requires a portfolio of thirteen songs to be presented at the school's audition.  This particular student had never completely written one song, let alone thirteen, and she had six months to do it.  

Rather than tell her, "no, that's impossible," I recommended she take a year off of school to work on that portfolio.  At the end of the year, she would have a better chance.

I could have smiled, took six months of double income, and said nothing.  But that is not teaching with integrity.  Taking the money is not being open and honest with my students.  It isn't helping them become the best they can be.

Her parents opted to take her elsewhere, somewhere that promised to make the dreams come true.  I lost track of her, so I don't know how her college story turned out, but as a writer I know it is very unlikely that anyone can write and record thirteen amazing songs in less than six months.

Just like in modeling, there are people out there who will take advantage.  They'll take a parent's money, make lofty promises, and then disappear.  It's a sad reality.  

But there are great schools out there, too, and amazing teachers who will move mountains for their students.  

How do you know the differences?  Is your teacher honest?  Do they give you suggestions for growth in addition to positive feedback?  Are they promising you the stars?  Are they able to back up their promises with examples of previous students and experiences?  

Integrity is important to Music Authority.  We want you to have the right teacher for you.  I'll never give you false promises just to keep you in lessons.  We'll walk with you through your child's development as a musician - however far it is you want to go.  I can't promise you the stars, it isn't in my power to give it to you.  

All I can do is open the door.  It's up to your child to do the work and walk through.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic
 
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Top 100 - 5 Years in a Row


Music Authority has been named a Worldwide Top 100 Dealer for the 5th year in a row by the National Association of Music Merchants.  

Congratulations to the staff, teachers, and families at Music Authority!

For a full list of winners, go to:
https://www.namm.org/summer/2019/top-dealer-awards

Rock Camp, Jr.  is Live!


Rock Camp, Jr. got started on Monday of this week.  This group of 12, 5-10 year olds, is having a blast learning songs, making new friends, and doing beach themed crafts.  You can check them out in concert at Music Authority on Friday, June 7 at 7pm in The Backroom.  Tickets $5.

The Longest Day

Music Authority supports the Alzheimer's Association on Saturday, June 22, 2019 by hosting an all day recital.  Participants are asked to make a donation in the bucket onsite, or though an online link.  Money raised goes to support Alzheimer's research.  

Please take a moment to stop by on June 22 and make a donation!  Or come to the closing act, a concert by Eclipse, Beauty School, and Teacher Band, starting at 7pm in The Backroom at Music Authority.

Call 770-886-9066 for more information.
Not in Lessons at Music Authority? Sign Up Here!
One of Music Authority's adult performance opportunities this spring was the Bel Canto Singers.  Soloist Meredith Dornan and the rest of the singers sang songs from various shows as part of "Queens, Pirates, and Fairy Princesses."
Click Here to see what events are coming up at Music Authority
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