Music Authority Family Newsletter for January 28, 2025

1/28/2025

Music Authority Family Newsletter - January 28, 2025

How Does it Benefit Me?

I had an interesting interaction with a customer this week. His wife had ordered a piano book for her piano lessons. The book came in and on Saturday, while they were at Music Authority with their son for his piano lesson, the wife went to the front desk to pick up her book and pay for it.

Evin rang up the book and the woman was waiting with credit card in hand to pay for the book when the husband stopped her, asking her what she was doing. She explained she needed the book for her lessons and she was paying for it. He said, "No, we will buy it online."

Now, consider this. She is standing at the register, card in hand, book right in front of her. Evin didn't know what to do, so I stepped up and asked him why he wanted to buy it online when the book is right here and our price is the same you will pay online. He looked at me and asked, "How does it benefit me to buy it here and not online?"

I looked at him and replied, "If you purchase it here, you help me keep the doors open and your family will continue to have somewhere to take lessons."

You see, Music Authority needs its sales floor to help keep the doors open. Without sales, Evin, Gabe, and Landon won't have a paycheck, which means there's no one for you to come in and ask questions to. Without the sales floor, there is no Backroom to perform in or Drum Room for bands to practice in.

Is online convenient? Yes. I'll admit, Amazon stops too many times at Music Authority to drop off post it notes and pens.

But is it cheaper? No. Most of the music industry is controlled by manufacturer pricing, something called MAP. If you have a new item with no blemishes or damage, you cannot sell it any lower than MAP. Everything at Music Authority that is subject to MAP pricing is at MAP. That means if you look at a Yamaha guitar at Music Authority, and then you look at the same guitar online, it should be the same price. If it isn't - you're not looking at the same guitar.

Books are subject to manufacturer pricing as well. Look at the back of your book. The publisher has printed the price on the book and that's what we have to sell it for.

So, how does it benefit you to purchase from Music Authority? You get Evin and the rest of the crew to answer your questions and help you. You get free wi-fi while you wait for your student. You get a waiting area with comfortable chairs, a venue for your recitals, and programs like Rock Ensemble, Spring Show, and summer camp.

Please don't be that customer who comes in, talks to our sales staff (which costs us money because we're paying them to help you), looks at a guitar for three weeks, and then purchases that exact guitar online. Yes, it happens. (A local school teacher came in every week for four weeks and spent over an hour with Jay T looking at a particular Taylor guitar. Then he purchased the same, $3000 guitar online because he thought he was getting a deal. The guitar arrived with some issues that he then had to pay to have taken care of - which meant he ultimately spent more money by buying online.)

Let us serve you. Please consider making a purchase from us. When you do, you're helping us pay Evin and the rest of the guys, and you're helping to keep the opportunities at Music Authority affordable. We're able to keep prices down by keeping the sales floor alive.

Melissa A. Loggins, Owner

#MusicAuthorityFamily

Click Here to Log In to Your Lessons Account

Open Mic Night - February 22

Music Authority is happy to sponsor an Open Mic night each month. The next one will be February 22. Anyone is welcome to sign up to perform. Performers should be prepared to play up to 3 songs and should not be beginners. This is for singers/guitarists, singers/pianists, songwriters. You are welcome to play original songs or cover songs.

To sign up, stop by the front desk at Music Authority. Space is limited.

Summer Camp Registration Open!

Music Authority will be offering 8 summer camp options this summer! From Rock Camps to Art Camps to Musical Theater Camps, we have a camp for all ages (even adults)!

If you sign up for camps by 6pm on January 31, you will get a 10% discount on your camp.

And you don't need to be a Music Authority student to attend our summer camps, invite your friends for even more fun!

Stop by the front desk for more details or call 770-886-9066.

The Music Authority Roadies

The Roadies are a group of parents and adult students at Music Authority. They meet the second Tuesday of every month at 6pm in The Backroom at Music Authority. You can think of the Roadies as Music Authority's PTO. They sponsor special events, service projects, and work hard to make sure our teachers feel appreciated. We welcome any Music Authority parent to come to our next meeting!

Our next Roadies meeting will be on February 11 at 6pm in The Backroom. We'd love for you to join us!

New Year's Eve is a night to put on your finest and party the night away. Our Rock Ensembles and Showcase Band members did just that, putting on a show for the history books.

The Farm at River's Edge

Last fall, Perfect Blend had an opportunity to do a performance at a beautiful new events facility just over the county line in Dawson County called The Farm at River's Edge. This fairy tale location is complete with waterfalls, beautiful landscaping, and is nestled right next to the Etowah River. It is capable of hosting retreats, small weddings, birthday parties, showers, and many other events. Now that they have their Facebook and website up, we wanted to give them a shout out. If you're looking for a unique and beautiful place for an event, check them out!

www.thefarmatriversedge.com

Not in Lessons at Music Authority? Sign Up Here!