February 19, 2019

3/13/2019

Music Authority Family Newsletter - February 19, 2019

90 Days of Lessons, Introducing Tina Louise, the Taylor 224ce-k, and Rockin' out with Rock Ensemble

90 Days

I love statistics. At Music Authority, we track all kinds of numbers to help us better serve our customers.

One of the most shocking numbers we track is return rates for students who drop. Each summer, Christmas season, and change of sports season, we have a group of students who drop for _________ (fill in the season). But we'll be back in two months to start lessons again!

Approximately 7% actually return. That means 93% are losing their investment in music. Even students who have been in lessons for years prior to dropping have the same statistic.

Here's another statistic - students who take lessons without a book will only stay in lessons for an average of 90 days. Hand outs, sheets of notebook paper, or hand written assignments simply don't have the same educational impact as being in a book does.

Yet, every week we have parents who insist they try out lessons without making the investment in a book. "We'll buy it once we're sure." I ask, how can you study and learn if you don't have the material? Statistics show if the material isn't purchased, then your student will almost certainly not stay in lessons.

Books create a logical path of learning. A book will also help parents to see quantifiable progress in lessons. There is no question as to if their child is learning anything, it's easy to see we're on page 12 today and were on page 8 last week. And as the teacher supplements the material, tests the student on the material, and encourages progress, the book and teacher work in tandem to educate and inspire.

How much longer does a student stay in lessons if they're in a book? 6-8 months, or the rest of the current school year. These students still have a habit of dropping for the summer, never to return. If you want to keep them engaged longer - sign them up for a recital. Students participating in performance will stay in lessons for an average of 2-3 years.

Melissa A. Loggins, Owner

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#beyondthemusic

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Welcoming Tina Louise to the Staff!

Tina has been singing for almost as long as she's been talking, and began singing at church, weddings and funerals at an early age. In 2000, she started writing and performing in a rock band that lead her to recording music and touring for close to 10 years.

In 2010, she moved to Atlanta to become a full time musician, where she became, and continues to be, a first call vocalist for producer/engineer, Jeff Tomei (Smashing Pumpkins, Matchbox 20). She's currently working on a major label release with Jessie James Dupree of the band Jackyl and is in a band with the guitar beast known around Music Authority as, Andrew Loggins.

Taylor 224ce-k

Fans of Hawaiian koa will love the look, feel and sound of this all-koa Grand Auditorium. A shaded edgeburst elevates the vintage appeal of the solid koa top, which is paired with layered koa back and sides, while a gloss finish wraps the body in a rich sheen.

Stop by Music Authority and play one today!

Rock Ensemble Concert

Have you seen the Rock Ensembles perform? Come out on Friday, February 22, at 7pm to the Backroom at Music Authority. It's fun for the whole family, great music, and you can support our young musicians at the same time! Tickets $5.

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