Music Authority Family Newsletter for January 7, 2020

1/8/2020

Music Authority Family Newsletter - January 6,2020

Onward

2019 is a wrap. As I sat with my feet up on New Year's Eve, listening to the fireworks outside, I felt satisfied with the year. We had our ups - podcasts, awards, honors, and smiling faces. We had a few tears - illness, goodbyes, and a final farewell to Music Authority's Rise. But, as a whole, 2019 was good to the Music Authority Family.

So, now what?

We come back to work and make 2020 even better.

We're starting out strong with a new Point of Sale system. (Although if you've seen the mess in my office, you will also know the data entry is slow going. Please be patient with us until we get the entire store up and running.)

We've done a bit of redecorating and will be clearancing out things that just don't work for us any more.

You'll also see some new types of products arriving over the next few months. Music is, after all, a lifestyle - not just a hobby.

We're also looking at ways to continue to make each student feel special. There are so many of you now (623 as of this morning), it would be easy for us to leave you as a number on a spreadsheet. We want to be better than that. Please don't be irritated when we call to check in. It's our way of making sure we know how your lessons are going and letting you know that we care.

What can we do to make your experience at Music Authority better? I know bigger doesn't equal better. Just because we have over 600 students doesn't mean we should treat you like a megastore that doesn't care. Having that big of a staff and student base allow us to offer you more options. It allows you to pick the teacher that works for you - not just the teacher who happens to be available.

I love feedback. If you have a suggestion, or a question about something, please reach out. I might not respond immediately, but I will always respond. How can we make your experience special. Your education better. Your musical dreams more attainable. Let me know.

I can't take credit for the title of this article. My favorite business book is about Starbucks and it's called Onward. Does anyone remember when Starbucks was in danger of closing many years ago? Remember when they whole corporation closed for an afternoon to re-learn how to pour drinks? The CEO, a returned from retirement CEO named Howard Schultz, penned the term.

What it means to me is to always focus forward. Focus on the road we're on, not on where we've been. As Music Authority embraces a new year, we're moving forward. While we're grateful for our past, and remember those who have traveled this road with us, we know we're travelling down a road no one has ever been down before. Keep our eyes on the road and our focus on the horizon.

Thank you for being on this journey with us.

Melissa A. Loggins, Owner

#MusicAuthorityFamily
#beyondthemusic

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Top 100 Dealer - 5 Years in a Row

Music Authority was recognized in June as one of the Top 100 Music Retail Shops internationally at the NAMM Show. 2019 was our fifth year in a row as part of this class of outstanding music stores - Music Authority was one of only two locally owned stores in Georgia to receive the honor.

Music Authority's Eclipse's Appearance on "Georgia Songbirds"

This fall, Eclipse had the opportunity to participate in the podcast, Georgia Songbirds.

Click Here to Listen!

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More Smiling Faces Than Ever Before

Music Authority set a number of new records this year - total number of students, number of campers at camp, we added a 5th week of summer camp, number of students in Rock Ensembles, number of recitals and concerts, just to mention a few. We have you to thank! Without you, the dedicated parents and musicians who come each week, we couldn't do what we do. Thank you for making 2019 legendary!

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2019 saw the official end to Music Authority's original showcase band, Rise. In a moving tribute, former Rise members Jake Lanni, Brayden Sudduth, and Savannah Hughes played the band out as Music Authority's newest band, Beyond took the stage for the first time.

Click Here to see what events are coming up at Music Authority